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Rackspace Hosting announced the launch of, a site dedicated to the emergence of Computing-as-a-Service models (like hosting, cloud computing and SaaS) to power corporate computing. To support this campaign, the company has hired renowned hosting industry strategist Andrew Schroepfer. In his role, Schroepfer will cover the trend in depth from how providers are evolving to how real businesses are making this trend pay off. “A new way to run business computing is emerging,” said Lanham Napier, president and CEO of Rackspace. “We have countless business customers tell us they are finished buying servers and are looking for a computing partner. People don’t want to buy standalone computing, they want computing as a service with Fanatical Support. This trend will have major implications on the entire IT industry, and there is no one more qualified to cove... (more)

Microsoft Brings Cloud Interoperability Down to Earth

Microsoft Azure Sessions at Cloud Expo An interoperable cloud could help companies cut costs and governments connect constituents, say Microsoft executives. Governments and businesses alike are looking at cloud services as a way to consolidate IT infrastructure, scale their IT systems for the future, and enable innovative services and activities that were not possible before. To help organizations realize the benefits of cloud services, technology vendors are investing in the hard work of identifying and solving the challenges presented by operating in mixed IT environments, and a... (more)

Cloud Storage APIs & Universal Connectors

When it comes to cloud storage, there are many standards out there in the market. For example, Amazon S3 is the leader and many are using S3 API to create a S3-clone service. Rackspace Cloud Files and OpenStack are trying to create its own standard by giving away the software to open source community. Microsoft has its own standard in Azure Storage, incorporating Table storage and SQL storage, in addition to blob storage.  There are also other technology heavy-weights that are trying to setup CDMI as the cloud computing standard. In this race, every party has a different edge. F... (more)

OpenStack to Move to Its Own Foundation

Ahead of a conference in Boston, Rackspace said Wednesday that it will be turning control of the OpenStack cloud project that it started last year with NASA over to an independent OpenStack Foundation that will be set up next year. The foundation will be responsible for the open source project's governance and ownership of the OpenStack trademark. Rackspace, which currently controls the OpenStack copyrights as well as the trademark, will turn the IP over to the foundation. The company is supposed to gather feedback on the best structure and processes to adopt for the foundation... (more)

Day 2 Keynote at Cloud Expo Silicon Valley | An Open Cloud Discussion

There is a vast new movement developing at a breathtaking pace that is changing the way the world utilizes cloud computing. Specifically, open source cloud computing. Rackspace is helping lead the global discussion about the benefits of building a business on an open cloud. In his Day 2 Keynote on November 6th 2012 at the 11th International Cloud Expo, John Engates, CTO of Rackspace, will provide insight on the difference between an open cloud and a closed, proprietary cloud. He will also explain the hidden dangers of vendor lock in and where the open cloud is headed into the f... (more)

Wal-Mart Reportedly Using OpenStack & Rackspace

Wal-Mart, which practically invented Big Data analysis to unseemly good advantage, is reportedly consolidating its disparate data analytics systems into one global system and bringing in OpenStack and its mentor Rackspace Hosting to help develop the platform. At least that's what investment house William Blair's analyst Jim Breen said Wednesday, tickling Rackspace's stock. He thinks Rackpace will get more business from the retail giant as the WalmartLabs, Wal-Mart's Big Data division, builds out the new platform. Maybe Rackspace will say something about when it reports its Q3 resu... (more)