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Article

Adobe Delivers Web Experience Management in the Cloud

Organizations have the flexibility to work with interactive agencies and infrastructure providers

Adobe Systems on Tuesday announced the availability of Adobe® CQ Cloud Manager, a Software-as-a-Service application that provides enterprises the ability to easily and quickly launch marketing initiatives in the cloud. With CQ Cloud Manager, part of the Adobe Digital Marketing Suite, digital marketers have access to an integrated set of cloud-hosted Web Experience Management (WEM) services to create, manage, measure and optimize personalized experiences on websites, mobile devices and social media.

Organizations have the flexibility to work with interactive agencies and infrastructure providers for hosting and management of Adobe CQ in the cloud. And today, Adobe also announced its own managed and hosted service, Adobe CQ Cloud.

With Adobe CQ Cloud Manager, enterprises can:

Quickly launch marketing campaigns and e-commerce sites

  • Set up Web, mobile and social initiatives immediately on leading cloud infrastructures
  • Ensure optimal performance during unexpected peaks in customer demand to avoid lost opportunities

Fully control a complete digital marketing solution

  • Customize and extend Adobe CQ on a dedicated cloud environment to ensure security and optimal performance
  • Measure and optimize marketing initiatives through deep integration with other products in the Adobe Digital Marketing Suite, including Scene7®, Search&Promote, SiteCatalyst® and Test&Target
  • Leverage additional capabilities created by a rich partner ecosystem via PackageShare, the Adobe CQ app marketplace

Reduce costs and manage operational expenses

  • Use and pay for only needed cloud-based resources, instead of purchasing costly infrastructure
  • Monitor Adobe CQ and cloud infrastructure through real-time metering capabilities

With the new cloud offerings for WEM, marketers can, for example, independently create customized, hosted landing pages and microsites on a moment’s notice in order to capture leads and drive revenue as part of time-sensitive campaigns. Additionally, Adobe CQ Cloud Manager, combined with Adobe CQ eCommerce (see separate release), can enable organizations to speed the creation and launch of branded, personalized e-commerce sites in the cloud, and continuously scale to match demand across Web, mobile and social touch points.

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